this is what we call the win-lose and later become lose-win scenario......

firstly i would like to apologize for anybody, in anyway that my note, me, a person who has very little knowledge in statistic, whatever crap to do with numbers....i am not smart. but i think i should be putting myself in customers' shoes while i am writing this.

mind me when i use 'rojak' language in this note. but we are Malaysians, aren't we???
i am happy that our postal workers are getting a restructuring of salary....god for you, congratulations! well, you guys really deserve it.how you guys are getting it? by TARIFF HIKE! NAIK HARGA! , as in simplified Malay......

ada orang cakap, karipap sebiji singgit orang boleh beli, takkan setem 60 sen tak mampu??? yes, that's true. but, how many and who actually buy and eats currypuff everyday???? we are not talking about any joyah, minah or johari (as in any tom, dick and harry) in this case. i want to talk about the effect of the hike to the whole industry of mail. and i am not writing as a niece whose uncle works for a bulkmail company, as i said, i put myself in the customers' shoe. from a helicopter view, as an ex-boss would put it. lets talk about the domino effect of the price hike.

when i joined this company, i see a world in here that no one sees but us, THE POSTAL WORKER. it's a wonderful and colourful world in here. full of politics, hypocritics, plastics and watever u might call it.

ok straight to the point. Read : PRICE HIKE WILL MAKE PEOPLE FIND ALTERNATIVES. like how people start to install NGV kit in their vehicle when the petrol price goes up.....

lets not compare us, Pos, to TNB, or TM. we are just rotten oranges. and they are overriped apples. TNB is a monopoly business. so you say, Pos also monopoly what? dem yuh! have anybody heard this word "Hand Mailers"? with the price hike, i see no surprise if astro would switch back to motorbke riders who throws the tv guide into our gates or mailbox....yes, if anybody know the history, once upon a time, astro gave up on pos and used HANDMAILERS. tak cukup clear ke my points up here?

FYI, there is a business called bulkmail (i should write a book 'Mail Business for Dummies', if ever anyone in Pos tak pernah dengar this term). who are the clients? Banks, who sent you credit card statement every month, Telcos, who sent you their bills every month. and there are about 2 millions astro subscribers in malaysia....still don't get the point? for these companies, MAIL is their major cost. maybe korang kata, to hell la with them. charge kow-kow tiap bulan. ok, fine. but have anyone ever think of the industry of mail itself.

Hj. Nadza himself had said the courrier industry is losing about 11 million because of less credit cards being issued by banks, because people don't want to pay RM50 annually for govt. tax. and that is just RM50 PER YEAR........

imagine what it would do, if the normal phone bills you received every month, that normally cost 30cent suddenly goes up to 60 cent? wouldn't it be like a 100% cost increase for the telcos?

ok, simplified.....Pos naikkan harga setem, telcos and banks punyer cost naik. diorang fed up with Pos, find another alternatives. Hand mailers are now smiling to their ears.....e-statements are lingering in the telcos an banks' operation people's mind.....macam mana dengan orang-orang or companies yang buat the printing, enveloping, and posting the bill, statement and whatever letters yang all of you get with a small box on the right hand side of the envelope saying "BAYARAN POS JELAS"????? they are the one supplying millions of mail volume to feed pos malaysia, every month. they are the 60% revenue? IF NO BUSINESS FOR BULKMAILERS, MEANS NO BUSINESS FOR POS, get it????

ok, 10cent increase is like 33.3% hike. but a 100% hike??? that is just unbearable, even if for me, who sends birthday cards to aunties and uncles, or cousins sometimes.....

it is a volume game for our business...yep, little margin for huge volume....but still, people can and will find alternatives. less volume for us, naik 300% pun tak guna jugak.....fikirlah sendiri. kalau aku pun jadik bank, nak hantar statement yang isinya 2 keping kertas A4 aku kena bayar 60 sen....better for me to find somekind of incentives like, get my customers to use e-statement, and give those people somekind of rebate.....which would you AS A CUSTOMER would prefer???? dapat diskaun on your monthly bills, if you use the internet billing...dah la internet merata tempat, kat opis pun korang buka facebook kan? yeah i admit, i do it too......

you say, we give rebates what? ok, fine...tapi berapa percent rebate tu? 8%? banyak ker?
i was doing sales and marketing for mail. that's why i dare to write, although i am not the best salesperson Pos ever had. i am not the smartest person, or so business minded kind of person....price hike sucks.

alasan dia munasabah. people can accept and pity our postal heroes yang very much underpaid. but the hike is too much. and again, try to put yourself in the customer's shoes my dear friends. bukan sahaja orang-orang kat marketing akan kena maki hamun, long term effect, we will lose volumes....and the graph will go back flat again.....senang cerita, volume turun, kita akan balik ke tahap lama, start la rugi balik, once these people find alternatives....
we can increase postage, but not 100% for standard mails that cost 30cent. because that 30cent is the biggest portion of the plate. have anyone ever heard of 80:20 principle? ok, i admit, i don't really understand it. but get my point? dan surat bukan macam karipap, yang nikmatnya tak dapat ditukarganti.

maybe our revenue akan meletup-letup sampai hujung tahun ni, when the time comes in July....but sampai bila???

we are killing the mail industry. period. noktah. and i am so sorry if i offended so many of Pos Malaysia workers with my little knowledge of the mail industry with this note.